Florence W. Hines has been appointed as Vice President for Enrollment Management and Dean of Admissions at McDaniel College, effective July 31. Hines is currently Vice President for Enrollment Management and Communications at Spring Hill College, a four-year, coeducational, liberal arts college in Mobile, Ala. Hines has also served as the admissions and financial aid officer at Cornell College where she was involved with strategic planning and tuition pricing.

“We welcome Florence to McDaniel College,” said President Joan Develin Coley. “Our future students will benefit from Florence’s experience engaging and guiding applicants and their families through the college search process.”

At Spring Hill since 2001, Hines manages and supervises all programs related to undergraduate recruitment, admission and marketing including financial aid, and communications/public relations. During her tenure at Spring Hill, she has enrolled the three largest freshman classes and increased minority enrollment from 16 percent to 22 percent. Moreover, she has experience with colleges such as McDaniel that value the transforming power of a strong liberal arts education.

McDaniel College is one of 40 colleges that former New York Times education editor and consultant Loren Pope celebrates in his college guidebook, “Colleges That Change Lives” (CTCL). After years of research, Pope identified 40 liberal arts colleges offering collaborative programs of study that both enrich and empower students.

As Admissions Dean, Hines will join representatives of these 40 colleges in hosting events nationally and internationally to meet directly with students and families and share the latest research on specific campus characteristics and learning components that lead to the most successful college experience.

Hines received her undergraduate degree in Psychology from Millsaps College and an M.B.A. from the Else School of Management at Millsaps. She is a delegate and frequent national presenter for the National Association for College Admission Counseling and serves on the advisory board for enrollment management of Ruffalo-Cody Associates, Inc. of Cedar Rapids, Iowa, a nationally prominent fund-raising consulting and telemarketing firm.

She will succeed Enrollment Vice President Martha O’Connell, who resigns in July from McDaniel after 16 years of exceptional service to represent the CTCL and serve as spokesperson for Loren Pope whose newly revised book, “Colleges that Change Lives,” is scheduled for national release this summer.