Alumnus and Soldierfit entrepreneur named Daily Record VIP under 40
Dave Posin ’04 knew even when he was a student at McDaniel that he wanted to open a gym and create his own fitness program. Now the successful co-owner and co-founder of Soldierfit, Posin could not have predicted his success would earn him a spot as one of the Maryland Daily Record’s Very Important Professionals (VIPs) under 40.
Posin will be recognized in August by the Daily Record in print and online for his professional accomplishments, commitment to inspiring change in the community and tremendous accomplishments achieved before or by age 40.
“I always knew that I wanted to open my own gym,” says Posin, a fitness buff who majored in Business Administration, believing in the importance of strengthening his brain too. “I’m just not a 9-to-5er with a suit and tie.”
After seven years in management at Fitness First Health Clubs, Posin teamed in 2007 with U.S. Army veteran Danny Farrar to do one-on-one personal training using a military fitness model. The personal training evolved quickly into what Posin calls “boot camps with a twist,” with groups of people training together in programs mentored by Farrar and Posin.
They had about 30 members, but no facility. The business was faltering in late 2010 when they were offered the opportunity to bring their Soldierfit military inspired workout into a martial arts academy in Gaithersburg.
The rest – more than 2,000 members, 40 employees and three current locations in Frederick, Gaithersburg and Owings Mills – is history.
“It just caught fire – in late 2010 when we went into the martial arts academy we had about 25 members and 3,000 square feet,” says Posin, who was a member of the Green Terror football team, which he says taught him to focus on academics as well as sports and kept him on a good track. “Soldierfit is a dream come true.”
A dream he’s worked hard to turn into reality and even after all the pitfalls, one that he is and will always be passionate about.
“With Soldierfit, there’s no competition. Our members work together as a team and everyone works out to their own fitness level,” he says. “We inspire a sense of community and team work where everyone wears the same uniform – a Soldierfit T-shirt emblazoned with trademark dog-tag image and the words, ‘I AM.’"
“We have members who have lost over 100 pounds.”
When Soldierfit first began, Posin and his partner figured it would attract mostly men. But they were wrong – membership today includes 65 percent women. There are programs for children, yoga, martial arts, athlete training and more. Never satisfied to rest on his success and after 18 months of strategic planning, Posin will soon begin offering Soldierfit franchises.
“Owning a business is a great opportunity to turn vision into reality and to take that business where you want it to go,” he says. “I get to lead good people. In fact, none of this would have been possible without good people – as an entrepreneur, I knew it was vital that I surround myself with the right people.”
The pros of owning your own business by far outweigh the cons, he says.
“Still, now that we have so many people working with us it isn’t just my livelihood on the line. There are a lot of people relying on us,” Posin says. “And, I can’t turn it off – I am constantly thinking about the business.”