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College to hold workshop and events on various aspects of aging

April 04, 2011

The Center for the Study of Aging at McDaniel College will hold its fourth annual “Your Future and Aging” events 12:30 to 7:30 p.m. April 18 on campus and at St. Johns Catholic Church, Westminster.

The events are free and open to the public. For information, contact Larry Hoffman at 410-857-2512.

The events begin with the workshop, “The Business of Aging: Identifying and Marketing to the Needs and Wants of Older Adults,” featuring national speaker Steven Joiner, 12:30- 3 p.m. April 18 at The Portico, St. Johns Catholic Church, 43 Monroe St., Westminster, Md. Joiner will lead a discussion on the practicalities of targeting the 50-plus market: Who are they? What do they want? How do we target them? How do we design for them? The workshop is free, but space is limited. For reservations, contact Larry Hoffman at 410-857-2512 or RSVP online at www.mcdaniel.edu/csa .

Joiner is a speaker, writer, teacher, and project manager with experience stretching from the American East Coast to Asia, according to his website, “21st Century Worklife: Reclaim your power, potential and peace of mind.” He has more than 15 years experience in coaching, organization development, recruiting and writing about career and social issues.

“Over the past several years, a series of economic, social, political and technological earthquakes have reshaped everything from Wall St. to Main St., right down to the very ways that we live and work,” Joiner writes on his website. “As the cracks in the old paradigm widen, space is opening up to usher in the you that can flourish in the rapidly changing work-life landscape by increasing your ability to share your unique talents and vision with the world.”

The events continue on campus at 3:30-4:30 p.m. with a picnic on Memorial Plaza, known to students as Red Square, and various activities in The Forum on the lower level of Decker Student Center. Members of the community employed in an age-related career will be available to discuss their positions with students. Careers represented include those related to psychology, exercise science, social work, communication, business and the sciences. Also display tables will be hosted by local organizations and senior service agencies with volunteer opportunities as well as McDaniel’s Career Services department and Gerontology Club.

National speaker Steven Joiner will present a talk at 5:30 p.m. about the need for an age-educated workforce and highlighting the job outlook in areas that involve working with older adults. McDaniel’s undergraduate and graduate students in Gerontology will be honored.