McDaniel student and alumnus are finalists in Carroll Biz Challenge
Four friends – two of them from McDaniel – put their heads together on a business idea and landed among the five finalists in the Carroll Biz Challenge.
For Luke Fisher, a McDaniel junior, and Jason Harder, a 2012 McDaniel graduate, and friends Duane Martin and Lance Garber, the Carroll Biz Challenge offers an opportunity to launch their start-up business, IndiThat. They will compete for the $5,000 grand prize against the four other finalists at the live contest 6-9 p.m. Nov. 22 at McDaniel’s Decker Center Forum.
Host Carroll County Chamber of Commerce bills the live contest as “American Idol meets Shark Tank – only it’s local.” And the four twenty-something entrepreneurs are gearing up to pitch their individualized, customizable social media site “that connects users to what they love in their local communities.”
“We’re all passionate about Carroll County, and we want to see it succeed the way it should succeed,” says Fisher, CEO of the fledgling company and a soon-to-be Cinema major at McDaniel.
IndiThat will be a local social media website connecting people to each other and to local resources, restaurants, shops, Carroll Arts Center, museums – everything and anything that might be of interest to people living in the community. The focus is making local connections, and because it is local, users won’t have to deal with the clutter of some other social media sites.
“We see it as something that helps people feel more a part of the community,” Fisher says. “We want to make it a tool, not a lifestyle.”
Users will customize their pages to reflect their interests from coffee and coffee shops to art exhibits and foreign films on the category-based social media site. Here, users will be able to discover and then share their finds.
“We chose the name to highlight the individuality of users’ pages – and envision it becoming a verb with people saying, ‘I indied that on IndiThat,’” says Harder, who notes that Westminster – with its Main Street lined with shops, restaurants, arts center and more, as well as other places beyond the downtown area – is the perfect base for IndiThat.
For tickets, which are $25 and include heavy hors d’oeuvres and beverages, and more information about the Carroll Biz Challenge presentations and finals, go to carrollbizchallenge.com/live-contest/.