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Initiative 4: Business Operations

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REACHING NEW HEIGHTS Enhance Revenue Generation, Business Operation, and Governance Strategic Initiative 4


We will identify programs and operations to increase revenue, maximize resources, modernize practices, and improve integration.
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Strategic Focus: Business Operations

To strengthen business operations, we will focus on resource alignment, meaningful experiences and deeper connections, and new program development. With potential for exciting new programs, McDaniel College will be positioned to meet the needs of our students and give them a competitive edge at every level.  


Strategic Initiative 3: Business Operations Goals & Objectives

We will identify programs and operations to increase revenue, maximize resources, modernize practices, and improve integration.

Goal 4.1: Grow Graduate and Professional Studies enrollment and revenue. OBJECTIVES

  • Develop new graduate and undergraduate programs and explore potential for additional program synergy between the graduate and undergraduate level.
  • Expand bachelor's-to-master's pathways for McDaniel students and external partner institutions.
  • Revise and reimagine current programs in GPS for sustainability and growth.
  • Improve graduate online teaching and learning efforts to ensure access, competitiveness, and quality.
  • Improve student support outside the classroom including onboarding/new student orientation, networking, and professional development opportunities.

Goal 4.2: Align campus resources with institutional goals and priorities. OBJECTIVES

  • Create a multi-year budgeting model to facilitate long-term planning. 
  • Launch a comprehensive campaign to fund strategic plan priorities. 
  • Improve campus facilities and infrastructure to enhance college operations.
  • Improve the college’s ability to identify and respond to the most significant threats facing the institution.
  • Develop a campus master plan that incorporates institutional goals with an emphasis on sustainability.
  • Identify technological solutions to increase efficiency and eliminate manual processes and systems. 

Goal 4.3: Increase constituent engagement through meaningful experiences that deepen connection with the college and enhance institutional effectiveness. OBJECTIVES

  • Consider new configurations for trustee governance that recognize the complex and interconnected nature of board-level decision making. 
  • Increase personal and personalized contacts with alumni and parents. 
  • Seek out new partnerships and alliances tied to the strategic plan. 
  • Build an innovative Welcome Center that reflects the constituent engagement lifecycle model and welcomes constituents to campus in a meaningful way. 
  • Better leverage Alumni Council and Parent & Family Council to increase engagement among those constituent groups. 
  • Increase all-campus events and traditions to enhance the vibrancy of campus community. 
  • Source, develop, and deploy relevant and timely multi-channel communications for primary constituents. 

Goal 4.4: Expand the depth, diversity and quantity of McDaniel College advocates. OBJECTIVES

  • Develop strategies to holistically involve corporations and foundations in the college and the lives of students. 
  • Research, recognize, and honor significant DEIJ moments throughout the college’s history. 
  • Increase grant funding and support for faculty research. 
  • Develop new pathways for alumni with marginalized identities to connect to current DEIJ initiatives and foster relationships with faculty, staff, and students.