Jessica Susanne Watson graduated from McDaniel College in 2005 with a bachelor’s degree in Communication and minors in Business Administration and Studio Art.
She is the founder and creative director of Points North, a Baltimore-based creative consultancy that helps mission-driven organizations clarify their brand, tell their stories, and strengthen their connection to the communities they serve. Since founding the studio in 2010, Watson has led branding, digital storytelling, and creative strategy initiatives for organizations including GivingTuesday, Maryland Nonprofits, AARP, and UpSurge Baltimore.
In addition to her studio work, Watson is deeply committed to strengthening Baltimore’s creative and civic community. She is the founder of the Have A Nice Day Project, a grassroots initiative that spreads positivity through hand-decorated coffee sleeves distributed at local cafés, inviting everyday moments of kindness throughout the city.
Watson also supports Baltimore’s creative ecosystem through mentorship, community programming, and creative leadership. She has contributed to organizations such as Baltimore Womxn in Tech, B’More Creatives, the Baltimore Design Conference, and AIGA, and regularly creates opportunities that bring artists, designers, and neighbors together.
At McDaniel, Watson served as editor of Contrast literary magazine, wrote and edited for The Free Press, and was active in the Trumpeters and the Black Student Union. Reflecting on her time there, she says, “McDaniel showed me that you don’t have to stay in one lane to make an impact. That spirit of creativity, collaboration, and community continues to guide my work today.”
Through her professional work and volunteer efforts, Watson remains committed to using creativity in service of people and place — bringing people together, strengthening community, and reminding us that small acts of creativity can spark meaningful change.