Bob Trader

• Associate Professor of Communication & Cinema

I am a Communication generalist that is interested in a wide range of topics focusing predominantly on different aspects of message design and persuasion. How does one make a website that is functional, aesthetically pleasing, and that accomplishes the goal(s) for which it was built? How does one create a message or series of messages that would lead to a pro-social behavior such as practicing safe sex or donating to a worthy cause? How does one create oral messages that change people's views on timely topics such as the value of augmented reality for enhancing the museum experience? How does one construct a course that gets students to reflect upon where they see themselves fitting into the world around them? How does one know if a message design strategy has been successful? How can one increase the likelihood that a message design strategy will be successful? These are the types of questions that I want to spend my time contemplating. If you are interested in these types of questions, let's talk!