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Nigel Burdett
  • Professor in Practice in Economics and Business Admin

Economics & Business Administration

Contact Prof. Burdett

I am a specialist in marketing strategy and product development. Over a 20+ year business career, I held various sales, analyst, manager, and executive-level positions in consulting, consumer products, and financial services. I was fortunate to work and consult at both small, start-up companies and large corporations including Kellogg's, Abbott Labs, Accenture, and Wells Fargo.

At McDaniel, I combine my executive and academic backgrounds to offer experiential courses in marketing, management, entrepreneurship, and consumer behavior. My passion for marketing and innovation was shaped by early work with Dr. Philip Kotler, Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management. Originally from England, I now reside in Maryland with my wife and two children.

Education

1999
M.S., Johns Hopkins University
1991
B.S., University of Maryland

Research Interests

  • Product, process, and service innovation

Recent Courses

  • BUA 3306: Consumer Behavior

  • BUA 2214: Principles of Management

  • BUA 2209: Principles of Marketing

  • BUA 2211: Entrepreneurship

Contact Prof. Burdett