Elegant entrepreneurial insights offered in alumna’s new book

Book cover of
January 14, 2016

Bootstrapping a business at 25 has taught Danielle Rowlett Tate ’03, founder and CEO of MissNowMrs.com, a lot about the entrepreneurial journey — mostly lessons the Biology major wishes she knew before she launched her multi-million dollar online business that helps newlyweds streamline the process of changing their names.

Her new book, “Elegant Entrepreneur: The Female Founder's Guide to Starting & Growing Your First Company,” is a step-by-step guide from idea to exit and contains what Tate dubs “elegant insights” into how to span the gaps and emotions between each business step.

Designed to be helpful to women with no business background, as well as those in the process of developing a business, the guide covers the early stages of evaluating an idea, understanding market demands, pitching ideas, building a team of partners and employees, launching, fundraising, marketing and growing a company, handling competition and knowing when to sell.

More than 20 female founders, entrepreneurs and top-ranking executives from companies including Rent the Runway, Springboard Enterprises, ClassPass, WeddingWire and MergeLane have added their wisdom and experiences to Tate’s.

“It is not a textbook containing exhaustive abstract business tenets; it is the book I wish was available when starting my first company,” she says, adding that books published by female entrepreneurs are typically memoirs, not how-to’s, and that most other business books written for women focus on achieving success in Corporate America. “This book is meant to guide a new generation of women through the steps necessary to building a successful business and flourishing as an entrepreneur.”

 “Elegant Entrepreneur,” published by Ten:Eleven Press, is available at Amazon.com.