McDaniel College recognized with 2022 Best of CASE Awards

McDaniel’s Office of Communications and Marketing was recognized by the Council for Advancement and Support of Education (CASE) with five 2022 Best of CASE District II Awards for outstanding writing, video, and design.

CASE’s Circle of Excellence Awards are the premier recognition program for educational advancement. These peer-selected and adjudicated awards honor colleges, universities, and schools worldwide whose talented staff have advanced their organizations with resourcefulness and ingenuity. In 2022, CASE received more than 4,500 entries from 636 institutions in nearly 30 countries.

See the award-winning work below:

It's never too late to find your home on the Hill feature story in the summer 2021 issue of The Hill: As President Julia Jasken took office, a new diversity, equity, and inclusion (DEI) committee was formed on our Alumni Council. We wanted to highlight the alum who stepped up to lead this initiative — James A. Felton III ’95, M.S. ’98. Now a nationally recognized expert in DEI in higher education, his realization that it wasn’t too late for him to find his home on the Hill as a Black alum in what was historically a predominantly white-majority campus was worth sharing with all of our alumni.

Image of the introduction to "It's never too late to find your home on the Hill" with a photo of James Felton.

The man with a plan...and a plan B story and video package from the spring 2021 issue of The Hill: When we learned an alum, Mike McKelvin ’88, had opened a new brewery locally just three weeks before COVID-19 lockdowns began, we knew it was a story we needed to tell. After interviewing him for the magazine article, it was clear that the brewery and the alum’s personality would shine on video, too.

Homecoming 2021 Invitation: Our Homecoming 2021 invitation needed to make a big impact, since the events were in person after a virtual 2020. We wanted to ignite a sense of nostalgia and familiarity for our alumni, even if campus had changed since their last visit. To tie Homecoming 2021 back to the more than 150-year history of the college, a spinning wheel in the cover shows both the Green Terror over the years and parts of our beautiful campus.

A photo of a booklet open to a page reading "Together Again" and showing an image of a historic Green Terror mascot.

Who We Are 2021: Our annual Who We Are publication is a timeless showcase of new faculty. Bold and bright, it shares Q&A answers alongside faculty photos to feature the educators who support McDaniel’s mission every day.; Faculty featured in this edition include Gerard Keubeung, Shana Jung Ah Joslyn, Jessica L. Ford, Ben Smith, Margaret Christie, and Diane L. Williams. Also featured are Eric Simon, vice president for administration and finance, and Adam Hertz, director of athletics.

Photo of a booklet standing up on a table, showing some interior pages.

2021 season’s greetings card and video: To promote the new McDaniel Environmental Center (MEC), we created a sustainable snowflake ornament to pair with the president’s seasonal winter greeting card and video. The laser-cut snowflake keepsake is made of Forest Stewardship Council® certified stock. Forest imagery on the ornament mimics designs on trail signage installed at the MEC. The back includes an in-depth explanation of symbols comprising the snowflake, including a key to the iconography inspired by the nature in our locale: American goldfinch, timothy grass, serviceberries, oak leaf, and eastern blacknose dace.; Rooted in sustainability efforts, the MEC was developed by students and for students to engage in hands-on learning opportunities. Its fields, forests, meadows, wetlands, and stream provide natural settings for community-building and education in agriculture, conservation, and environmental sciences.

Photo of McDaniel snowflake ornament seasonal card.