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Results of readership survey help refine e-newsletter

June 25, 2013

We thank you for your response to our March readership survey – and for your encouraging applause for News@McDaniel now in its 10th year. As you did in 2006 and again in 2010, you told us we are hitting the mark for what you want to see in News@McDaniel.

We are gearing up to deliver, in the new academic year, the larger and increased number of photos you want to see, along with the additional video you requested. Interestingly, a few of you mentioned that you appreciated the bigger photos and new format that followed the 2010 survey.

The survey told us that most of you are either alumni or parents of current students, some of you are journalists, and others are friends who like to know what is happening on our Hill. You like to read about McDaniel students and campus life, with campus improvements and professors following as your third and fourth most popular choices.

You spend an average of six minutes reading the e-mailed digest, and most of you read at least one to three stories in their entirety.

News@McDaniel is the primary source of information about the college for most of you, who also endorse the frequency, story length and varied content of the bi-weekly newsletter.

Your most memorable stories are Jan Term trips abroad (most mentioned by far), the new provost, students at the Harvard UN, veteran and temporary single dad Ron Shriver ’12, Suzanne Stettinius ’11 in the Olympics, the sinkhole research story, Romance writing and studies, Lakota Indian reservation, top tailgater story, math student Jeffrey Kane presenting research in India, and VITA volunteers.

The most frequent actions taken as a result of the newsletter are visiting another webpage and sharing a story with a friend. New to this survey, you’ve begun sharing stories on your Facebook pages and a few of you are tweeting the stories.

Keep us posted on whether News@McDaniel continues to meet your expectations and keeps you well informed about life on the Hill – email your story ideas, suggestions and questions to Peggy Fosdick, director of communications, at