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Communication

If you’re fascinated (and sometimes confused) by the way you and your friends interact—on social media, in person, across different technologies and devices—and if you want to know more about how humans tell stories, share news, and try to change each other’s minds, you’ll fit right in as a Communication major at McDaniel.

Mortarboard
Degree Types
Major , Minor
Institution
Complementary Programs
Heart
Distinctive Requirements
Capstone
Document
Professional Preparation
Real-world Projects

Whether face-to-face or mediated, Communication is the means by which individuals create their identity, interact with other people, and interpret the world around them. Communication professionals look at how individuals interact to create and interpret verbal, nonverbal, and visual meaning.

Real-world Applications

Our media studies program teaches you to:

  • Design messages for specific audiences
  • Understand the legal, historic, economic and cultural roles of mediated institutions
  • Interpret mediated messages of all kinds

Our research program teaches you to:

  • Conduct a social science research study
  • Find and interact with high-quality information

Future Career Paths

Communication majors pursue careers in many fields, including:

  • Media (publishing, television, radio, internet sites, the film industry, advertising, public relations and event planning)
  • Business (sales, customer service, human resources, marketing, lobbying, public relations),
  • Law (mediation), Government (public information, conflict negotiation, campaigning)
  • Education (recruitment, alumni affairs, student advising, teaching)

Recently, students from McDaniel’s Communication & Cinema department have found internships or career placements at places like:

  • ASPIDA 360 (marketing)
  • Horizon Health (public relations)
  • Johns Hopkins University (public information)
  • MD Office of Tourism (social networking)
  • News 12 New Jersey
  • Under Armour
  • WBAL-TV (Production assistant)

Distinctive Courses

COM 2207 - COM in the Digital Age

You’ll learn to compose and deliver messages across media by selecting and organizing ideas, supporting ideas logically, backing claims with research, adapting to specific audiences and cultural constraints, and delivering messages effectively using appropriate channels. The course is informed by Communication theory, practice, and research. Emphasis is placed on developing skills in persuasion and message design.

CIN 2201 - Television Production

This course focuses on the pre-production, production, and post-production aspects of television. Specific emphasis is on lighting, filming, editing, and writing. Students are included in the creation of a weekly television show.

This course examines the relationship between pop culture texts, the media used to propagate them and the dominant culture in which both exist. Using critical theoretical tools, students examine media content and pop culture formations. Topics include an historical overview of critical social theory, and the ways identities are formed in and in reaction to popular music, film, and television.

Senior Capstone

Sharina Taveras-Lopez, a Communication and Spanish major from Providence, R.I., studied the relationship and communication between children and their divorced parents for her capstone, “Stop the arguments, I want happiness!”

Special Opportunities

Dakota standing in WBAL-TV station

McD-TV

The department is closely linked to McD-TV, the campus television station, and WMCR, the campus radio station. For those interested in media and broadcasting, both venues give you the opportunity to gain experience and enhance your skills.

The McDaniel Commitment in Action

The McDaniel Commitment—a series of opportunities guaranteed to all students—provides enhanced mentoring and coaching, and ensures every undergraduate student completes at least two meaningful experiential learning opportunities.

Atticus Rice '19  majored in Political Science and Communication

Meet Our Students Class of 2019: Atticus Rice Get to Know a Green Terror

Atticus Rice crossed the country from Portland, Oregon, to major in Communication and Political Science with a specialization in American Politics and Law. As co-editor-in-chief of the McDaniel Free Press, he worked with a team to increase the number of print issues and overhaul organizational policies and structure to help achieve the goal of delivering the news the McDaniel community deserves to know.

McDaniel Entrance with Arch

Faculty Spotlight Erin Watley Professor

"Now, my work in intercultural communication has shown me that you cannot fast forward to the 'let's hold hands and sing kumbaya' cultural celebration until you deal with the tough parts. And learning to understand and communicate about culture in connection to power, privilege, and systems of oppression is HARD. In my classes we get into the hard stuff with culture. We survive. Then we tell others what we did... I also use media and pop culture along the way to prove how relevant and necessary these skills are."