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Men's soccer players on the sidelines.

Sports Management

You love sports, that’s a given. But managing a team or organizing a league are jobs that require more than just passion—you need to bring organizational and business knowledge to the table too. Skills like managing a budget and marketing will help you rise above the competition.

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Degree Types
Minor
Institution
Complementary Programs
Heart
Distinctive Requirements
Internship or Independent Study
Document
Graduate Program Opportunity
M.S. in Kinesiology

As a minor offered in the Kinesiology department, Sports Management gives you access to professors who bring extensive experience into the classroom as educators, advisors, coaches and researchers. Excellent facilities—including the Human Performance Lab and Neuromuscular Performance Lab—will provide you with hands-on experience testing cardiopulmonary, metabolic, and neuromuscular systems on equipment used in the health and fitness industries.

Future Career Paths

Immediate career options (not requiring graduate school) for students of the Kinesiology program include:

  • Personal trainer
  • Physical therapy technician
  • Strength and conditioning specialist
  • Coach
  • Teacher

Recent Kinesiology graduates have attended graduate school at places like George Washington University, Salisbury University, the University of Arkansas, the University of Maryland, and Texas A&M University, etc. to become:

  • Physical therapists
  • Occupational therapists
  • Physician assistants
  • Cardiac and pulmonary therapists
  • Athletic trainers

Distinctive Courses

KIN 1245 - Sport in American Society

The examination of sport and its relationship to the many facets of American society. Included are explorations of the structure and role of sport and its participants. Various dimensions of sport and society—religious, political, economic, language and literature, song, and art—are also considered.

KIN 2238 - Principles of Sports Coaching and Sports Management

This course is designed as an overview in the preparation of coaches and athletics administrators. The focus is on principles and practices for effective coaching and sport management. Topics will include but are not limited to the following: philosophy, contest management, team selection, scheduling, fiscal management, purchasing criteria, legal concerns, support staff, support groups, and the media.

BUA 2209 - Principles of Marketing

An introduction to the marketing function. The focus is primarily on “for profit” firms and their approaches to the marketing discipline. The course tests the student’s mastery of fundamental marketing concepts, principles, and definitions. Several case studies supplement the required texts and lecture contents.

BUA 2214 - Principles of Management

An introduction to the management function, focusing on the theory and fundamental concepts of management including planning, organization, leadership, and control. The class reviews the evolution of management thought, function, and practice and stresses current approaches and emerging concepts. Several case studies and a research project supplement the required text and lecture contents.

Gill Physical Education Learning Center

See the Gill Physical Education Learning Center in action.

The McDaniel Commitment in Action

The McDaniel Commitment—a series of opportunities guaranteed to all students—provides enhanced mentoring and coaching, and ensures every undergraduate student completes at least two meaningful experiential learning opportunities.

Olivia Maenner standing next to a lab skeleton.

Student Spotlight Olivia Maenner, 2019 Kinesiology and Spanish

“My best class ever was Anatomy with Kinesiology professor David Petrie because this course reminded me of how much I love learning about anatomy and gave me a great foundation which I will take into Occupational Therapy graduate school.”