Sports Management

The examination of sport and its relationship to the many facets of American society. Included are explorations of the structure and role of sport and its participants. Various dimensions of sport and society—religious, political, economic, language and literature, song, and art—are also considered.

This course is designed as an overview in the preparation of coaches and athletics administrators. The focus is on principles and practices for effective coaching and sport management. Topics will include but are not limited to the following: philosophy, contest management, team selection, scheduling, fiscal management, purchasing criteria, legal concerns, support staff, support groups, and the media.

An introduction to the marketing function. The focus is primarily on “for profit” firms and their approaches to the marketing discipline. The course tests the student’s mastery of fundamental marketing concepts, principles, and definitions. Several case studies supplement the required texts and lecture contents.

An introduction to the management function, focusing on the theory and fundamental concepts of management including planning, organization, leadership, and control. The class reviews the evolution of management thought, function, and practice and stresses current approaches and emerging concepts. Several case studies and a research project supplement the required text and lecture contents.