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Men's soccer players on the sidelines.

Sports Management

You love sports, that’s a given. But as a student in the Sports Management program, you'll learn that managing a team or organizing a league are jobs that require more than just passion — you need to bring organizational and business knowledge to the table, too. Skills like managing a budget and marketing will help you rise above the competition.

Degree Types
Complementary Programs
Distinctive Requirements
Internship or Independent Study
Graduate Program Opportunity
M.S. in Kinesiology

Offered in the Kinesiology department, the Sports Management minor brings real-world experience into the classroom. You'll have access to professors who bring extensive experience into the classroom as educators, advisors, coaches, and researchers. Excellent facilities — including the Human Performance Lab and Neuromuscular Performance Lab — will provide you with hands-on experience testing cardiopulmonary, metabolic, and neuromuscular systems on equipment used in the health and fitness industries.

Future Career Paths

Whether you're interested in coaching, athletic administration, or another field, McDaniel's Sports Management program can help you achieve your goals. Immediate career options (not requiring graduate school) for students in the Sports Management program include:

  • Personal trainer
  • Physical therapy technician
  • Strength and conditioning specialist
  • Coach
  • Teacher

Recent Kinesiology graduates have attended graduate school at places like George Washington University, Salisbury University, the University of Arkansas, the University of Maryland, and Texas A&M University, etc. to become:

  • Physical therapists
  • Occupational therapists
  • Physician assistants
  • Cardiac and pulmonary therapists
  • Athletic trainers

Distinctive Courses

KIN 1245 - Sport in American Society

The examination of sport and its relationship to the many facets of American society. Included are explorations of the structure and role of sport and its participants. Various dimensions of sport and society—religious, political, economic, language and literature, song, and art—are also considered.

KIN 2238 - Principles of Sports Coaching and Sports Management

This course is designed as an overview in the preparation of coaches and athletics administrators. The focus is on principles and practices for effective coaching and sport management. Topics will include but are not limited to the following: philosophy, contest management, team selection, scheduling, fiscal management, purchasing criteria, legal concerns, support staff, support groups, and the media.

BUA 2209 - Principles of Marketing

An introduction to the marketing function. The focus is primarily on “for profit” firms and their approaches to the marketing discipline. The course tests the student’s mastery of fundamental marketing concepts, principles, and definitions. Several case studies supplement the required texts and lecture contents.

BUA 2214 - Principles of Management

An introduction to the management function, focusing on the theory and fundamental concepts of management including planning, organization, leadership, and control. The class reviews the evolution of management thought, function, and practice and stresses current approaches and emerging concepts. Several case studies and a research project supplement the required text and lecture contents.

Sports Management Program Requirements

The McDaniel Commitment in Action

The McDaniel Commitment—a series of opportunities guaranteed to all students—provides enhanced mentoring and coaching, and ensures every undergraduate student completes at least two meaningful experiential learning opportunities.

Kinesiology’s new labs and classrooms open in Gill Center

The newly renovated Gill Center bustles with activity. After all, this is the epicenter of McDaniel’s study of movement — the place Kinesiology students and faculty alike call home. Three classrooms, three labs, nine faculty offices and a seminar room were newly built inside Gill Center to support a program that prepares students for careers as health professionals, coaches, athletic trainers, physical education teachers, personal trainers and others whose work centers on the science of physical activity and movement.

Everything you learn at McDaniel College connects you to real life. Kinesiology student Isabella researched the effects of strength training on self-esteem in untrained females.