Entrepreneurship

This course introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The process of Design Thinking will be put into action. How individuals foster their own creativity, how leaders foster a culture of innovation, and how innovation transforms not only organizations but economies as well will be explored.

The study of entrepreneurship, the process of combining resources to produce new goods or services, will be examined. Critical success factors and common failures will be highlighted. The creation of an effective business plan in emphasized. Several case studies and classroom discussions with successful small business owners and entrepreneurs will supplement the required texts and lecture contents.

An introduction to the management of a small business. The course begins by addressing macro issues, such as social responsibility, ethics, and strategic planning. The course then provides an in depth examination of the essential facets of managing a small enterprise, such as the business plan, accounting records and financial statements, small business finance, the legal environment, marketing, pricing, promotion, human resources, and operations management.