Marketing

This is it.  Unbutton your creativity and get footloose in this course where you’ll create a brand, market the products you’ll make, and the products we’ll supply you.  In other words, we’ll negotiate the danger zone that is web entrepreneurship.  In this class, you’ll get a theme or a business idea to market online (e.g., we might supply you with an old dated product like the LaserBeam Wristwatch or movies featuring songs by Kenny Loggins).  You’ll put into practice theory from art and rhetoric on persuasion and communication as we help you make a product, a web presence, and negotiate the various aspects of small online side businesses. You’ll vlog, blog, tweet, post, design, promote, and advertise, and possibly, make money.

This course will take students from the basics of digital marketing to the actual online campaign management. We will discover the latest trends, tools, and techniques that help companies in brand development and turning brand values to actual sales on the internet.    We will familiarize with expressions like SEO (Search Engine Optimization), SEM (Search Engine Marketing), Big Data, social media management and content  marketing.  Students will have the chance to follow real life examples from integrating digital methods into marketing plans through the campaign management to the evaluation of the results.
 

The study of consumers as buyers and users of products and services. Highlights the complexity of consumers as unique individuals and decision makers. Considers multiple perspectives on consumer behavior including economic, social, psychological, and cultural factors. Examines how consumer understanding influences marketing strategy.

We live in an increasingly visual world. It is important to understand how visuals can be used to communicate information and meaning, and how visuals influence sense making and subsequent behavior. This course explores visual means of representation, aspects of visual design, and methods used for visual communication research.