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Student selecting McDaniel hat in campus bookstore.


From Super Bowl commercials featuring giant horses, to 15% off coupons for shoes, to conducting research about why new parents prefer one brand of diaper over another—marketers play a huge role in the success (or failure) of an extraordinary variety of products, services, and organizations.

Degree Types
Major , Minor
Complementary Programs
Distinctive Requirements
Experiential Learning
Art in Marketing
Graphic Design & Studio Art


Offered in the Economics and Business Administration department, Marketing is an excellent starting point for understanding the world of business and consumer behavior—whether you want to work for a large company, start your own, help a nonprofit organization raise money, or simply want to understand human behavior a little bit better.

An Industry That’s Ready For You

According to the Bureau of Labor Statistics, employment of advertising, promotions and marketing managers is projected to grow 10% from 2016 to 2026, faster than the average for all occupations.

Where our graduates are now Graduates from the department have gone on to careers at places like:

  • Bank of America
  • Berkshire Hathaway
  • Bureau of Labor Statistics
  • Deloitte and Touche
  • Department of Energy
  • Northrup Grumman
  • Smith Barney/Citigroup
  • T. Rowe Price

Graduate School Partnerships

McDaniel undergraduate students who decide to pursue these new degree options would apply in their junior year and would complete two graduate courses during their senior year.

Johns Hopkins Carey Business School 4+1 Program Provides Option to earn Joint Degree

Through a collaboration with Johns Hopkins Carey Business School, McDaniel students have the opportunity to earn a combined bachelor’s and master’s degree from both institutions.

Photo courtesy of Johns Hopkins Carey Business School.

Investment Strategy Institute-2

Duquesne’s Palumbo-Donahue School of Business Preferred Admission to Four Master’s Degree Programs

McDaniel College and Duquesne University have formed a new partnership that gives McDaniel undergraduate students in the Economics and Business Administration department, as well as eligible alumni, preferred admission to four master’s degree programs at Duquesne’s Palumbo-Donahue School of Business.

Photo courtesy of Duquesne University Palumbo-Donahue School of Business.

Distinctive Courses

ENC 1111 - Make It, Market It, Sell It

This is it.  Unbutton your creativity and get footloose in this course where you’ll create a brand, market the products you’ll make, and the products we’ll supply you.  In other words, we’ll negotiate the danger zone that is web entrepreneurship.  In this class, you’ll get a theme or a business idea to market online (e.g., we might supply you with an old dated product like the LaserBeam Wristwatch or movies featuring songs by Kenny Loggins).  You’ll put into practice theory from art and rhetoric on persuasion and communication as we help you make a product, a web presence, and negotiate the various aspects of small online side businesses. You’ll vlog, blog, tweet, post, design, promote, and advertise, and possibly, make money.

BUA 2209 - Principles of Marketing

An introduction to the marketing function. The focus is primarily on “for profit” firms and their approaches to the marketing discipline. The course tests the student’s mastery of fundamental marketing concepts, principles, and definitions. Several case studies supplement the required texts and lecture contents.

BUA 3306 - Consumer Behavior

The study of consumers as buyers and users of products and services. Highlights the complexity of consumers as unique individuals and decision makers. Considers multiple perspectives on consumer behavior including economic, social, psychological, and cultural factors. Examines how consumer understanding influences marketing strategy.

COM 3610 - Visual Communication

We live in an increasingly visual world. It is important to understand how visuals can be used to communicate information and meaning, and how visuals influence sense making and subsequent behavior. This course explores visual means of representation, aspects of visual design, and methods used for visual communication research.

The McDaniel Commitment in Action

The McDaniel Commitment—a series of opportunities guaranteed to all students—provides enhanced mentoring and coaching, and ensures every undergraduate student completes at least two meaningful experiential learning opportunities.